When you listen to the radio and suddenly an ad about vitamins pops up and they tell us how that certain people feel better every day they takes them, it’s hard to believe it because we don’t know who is speaking if it is a real person or if it is someone that was hired by the company to make us believe that those pill make miracles on people.
Companies Goal right know is the recruitment of Real people, an unbiased expert, a peasant on the street, a Co-worker, they simply want to show how someone from outside has tried their product, and that it tastes the same way they are selling it. Because spontaneity makes people believe it. There are professionals that are hired by the company that make us the product more appealing and then there are the real people, who don’t wear makeup, their speech is less secure than a professional actress who has performed all her his Life, they are less prepared for it. The commercials are more basic like for example they can make commercials with a speaker on a radio calling a total stranger and asking them for something (advertising the product they are trying to sell) the commercials are basic, and they involve people like you and me; they are starting to put normal people into commercials instead of actresses. Pears Soap was one of the first ones to use real people in their advertisements, the company wanted to link their product with quality and high culture. The famous stage fighter Jersey Lilly, to sell Pears Soap, she was the person chosen to present the soap, she gave a testimonial saying how much she likes the soap and how she use it, she also says that she has thrown away all her old ones she is only using that one .
In general companies, need real people to make a good impression to us because, if they don’t we wouldn’t want to buy something that isn’t true, and that is fake and think , again they lied to us saying things that aren’t true
You seem to understand the power of real people in advertising as explained by Terry O'Reilly. In formal writing such as this, avoid the second person unless you mean me, the reader.
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