Whose message is this? Who created or paid for it? This message is Julia Roberts advertising for Lancôme “Teinte Miracle”. Julia Roberts is an American actress, who has been part in many movies. I guess that is why they took her because, she is a well-known actress everywhere, this why Lancôme hired her to promote their newest make up.
How do you know?
I am aware that it is a Lancôme ad because, I get to see the Logo, 2 ( one under Julia R. and another one on the bottle) This is why I know this is a Lancôme ad.
Who is the “target audience”? What is their age, ethnicity, class, profession, interests, etc.?
- The audience that is addressed by this ad, are basically women, who have money and also who have similar age as Julia Roberts, and certain girls in their 20s, because Lancôme is a Brand that is not cheap.
What words, images or sounds suggest this?
The image that is suggesting that is mostly her, because she is an actress that many teenage girls don’t really know her because they haven’t seen her in movies, and also the color of the ad, its not that pop like one of another make up brand called MAC.
What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sound, etc.)
The text that we have in this ad, are apart from the LOGO, to the colors, Lancôme is a very classic bran similar to Estee Larend, they always use very clear colors, you will never see them advertising themselves in bright pink or Green colors.
What is the “subtext” of the message? (What do you think is the hidden or unstated meaning?
The hidden message of this ad, her, why is she that perfect?, She looks like one of those Sims characters, she doesn’t have any expression, why don’t they show the actual age she has ? Its seems like she has gone through Photoshop a million times, she looks unreal
What “tools of persuasion” are used, from the “Language of Persuasion” handout and how do you know?
The tool of persuasion is beautiful people, they used Beautiful people, to attract us to buy this product.
What positive messages are presented in the ad
That if someone with that fame like Julia Roberts advertises for this brand that it has to be good, I mean you sort of believe it, you don’t doubt that they are going to lie at you.
What negative messages are presented in the ad?
The message is her, why is she that perfect? is it the make up ? IS it her? Or is it the Photoshop that they had used, for the ad.
What part of the story is not being told?
The story is not being told is the real aspect of Julia Roberts, why is she that perfect? IS she really wearing the makeup she is advertising? So I that the reason why she doesn’t have any expression on her face ? So why would anyone want look like her?
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